Effective Date: 22 May 2025
Website: driftbedsltd.co.uk
Company Name: Drift Beds Ltd
Registered in: United Kingdom

At Drift Beds Ltd, we are committed to protecting your privacy and ensuring that your personal data is handled responsibly and securely. This Privacy Policy outlines how we collect, use, and protect your data when you use our website.

1. Information We Collect

We may collect and process the following personal data:

  • Identity Data: Full name
  • Contact Data: Email address, billing and delivery address, phone number
  • Financial Data: Payment details (processed securely via third-party payment processors)
  • Transaction Data: Order history
  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
  • Usage Data: Information about how you use our website, products, and services
  • Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties

2. How We Use Your Data

We use your data for the following purposes:

  • Order Processing: To process and deliver your orders, including managing payments, fees, and charges
  • Customer Support: To manage our relationship with you, including notifying you about changes to our terms or privacy policy
  • Marketing: To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
  • Analytics: To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences

3. Legal Basis for Processing

We process your personal data based on:

  • Consent: Where you have given us explicit permission to process your data for a specific purpose
  • Contractual Necessity: Where processing is necessary for the performance of a contract with you
  • Legal Obligation: Where we need to comply with a legal or regulatory obligation
  • Legitimate Interests: Where processing is necessary for our legitimate interests and your interests and fundamental rights do not override those interests

4. Data Sharing

We do not sell your data. However, we share it with trusted third parties for business operations:

  • Google Analytics: Website analytics
  • Facebook Pixel: Advertising tracking
  • Mailchimp: Email marketing
  • Payment Providers: Secure payment processing

These parties are required to process your data in accordance with UK GDPR and data protection laws.

5. Data Retention

We retain your data only as long as necessary:

  • Order Records: Up to 6 years (for tax/legal purposes)
  • Marketing Data: Until you unsubscribe or request deletion

6. Your Rights

Under the UK GDPR, you have the right to:

  • Access: Request access to your personal data
  • Correction: Request correction of the personal data that we hold about you
  • Erasure: Request erasure of your personal data
  • Objection: Object to processing of your personal data
  • Restriction: Request restriction of processing of your personal data
  • Data Portability: Request the transfer of your personal data to another party

To exercise any of these rights, please contact us at [email protected].

7. Cookies

We use cookies for essential website functions, performance tracking, and marketing. You can manage your preferences via your browser settings or cookie consent banner.

8. Contact Us

If you have any questions or concerns about your data, please contact:

Drift Beds Ltd
Email: [email protected]
Registered in the UK