Effective Date: 22 May 2025
Applies to: https://driftbedsltd.co.uk
Company Name: Drift Beds Ltd
Registered Office: United Kingdom
Contact Email: [email protected]

Drift Beds Ltd is fully committed to protecting your personal information and complying with the UK General Data Protection Regulation (UK GDPR). This Privacy Policy explains how we collect, use, share, store, and protect your personal data.

1. Who We Are

Drift Beds Ltd is the data controller of the personal data you provide. This means we determine the purpose and means of processing your personal data.

For any questions about this policy or your personal data, you can contact us at:

Email: [email protected]

2. What Personal Data We Collect

We collect personal data that is necessary for us to provide our services, manage our website, and meet legal obligations. This may include:

When you place an order:

  • Full name
  • Billing and delivery addresses
  • Phone number
  • Email address
  • Payment details (processed securely through third-party providers)

When you use our website:

  • IP address
  • Browser type and version
  • Device type
  • Pages visited, time spent, and other usage data

When you subscribe to marketing or interact with emails:

  • Email address
  • Marketing preferences
  • Interaction and engagement history

3. How We Use Your Data

We process your data for the following purposes:

  • To process and fulfil orders placed on our website
  • To communicate order updates, shipping, and delivery details
  • To respond to your customer service requests
  • To send promotional and marketing emails (if you have opted-in)
  • To analyse website usage and improve our services
  • To detect fraud or misuse
  • To comply with tax and legal obligations

4. Lawful Basis for Processing

We only use your personal data when the law allows us to. The most common lawful bases are:

  • Contractual necessity – to process and deliver your order
  • Legitimate interest – to run and improve our business
  • Consent – when you opt in to receive marketing emails
  • Legal obligation – when we are required to comply with applicable laws

5. Who We Share Your Data With

We do not sell or rent your personal data to anyone. However, we may share it with trusted third-party service providers to perform essential business functions:

Service Providers Include:

  • Google Analytics – for website traffic analysis
  • Facebook Pixel – for remarketing and ad tracking
  • Mailchimp – for sending marketing emails
  • Payment gateways – for secure transactions
  • Delivery couriers – for shipping your orders

All third parties are required to handle your data in accordance with UK GDPR standards.

6. How Long We Keep Your Data

We retain your data only for as long as necessary, based on the purpose of collection and legal requirements.

Type of DataRetention Period
Order and transaction dataUp to 6 years (legal requirement)
Marketing subscriptionUntil you unsubscribe or request deletion
Customer support messages1–2 years
Website analyticsAnonymised after 26 months

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right to access – You can request a copy of the data we hold about you
  • Right to rectification – You can request corrections to inaccurate or incomplete data
  • Right to erasure – You can ask us to delete your personal data where there is no legal reason to keep it
  • Right to restrict processing – You can request us to suspend processing of your data
  • Right to object – You can object to processing based on legitimate interests or direct marketing
  • Right to data portability – You can request your data be transferred to another provider
  • Right to withdraw consent – Where we rely on consent, you can withdraw it at any time

To exercise any of your rights, please contact us at [email protected].

8. Cookies and Tracking Technologies

Our website uses cookies to enhance user experience, analyse site performance, and deliver relevant advertising.

Cookies used include:

  • Essential cookies – for website functionality
  • Analytics cookies – to track site usage via Google Analytics
  • Marketing cookies – for advertising campaigns via Facebook Pixel and Google Ads

You can manage or disable cookies through your browser settings or our cookie consent banner.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data, including:

  • SSL encryption of our website
  • Secure data storage and backups
  • Restricted access to authorised personnel only
  • Use of trusted third-party platforms for transactions

10. International Transfers

Your data may be processed outside the UK or the European Economic Area (EEA) by our third-party service providers. In such cases, we ensure that adequate safeguards are in place, such as Standard Contractual Clauses or UK-approved mechanisms.

11. Making a Complaint

If you are unhappy with how we have handled your personal data, you may contact the UK data protection regulator:

Information Commissioner’s Office (ICO)
Website: www.ico.org.uk

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated revision date. Please check back periodically to stay informed.

13. Contact Us

If you have any questions about this GDPR Privacy Policy or how we handle your data, please contact:

Drift Beds Ltd
Email: [email protected]
Website: https://driftbedsltd.co.uk